As a business owner, you’ll want to know whether your business is operating at a profit or not and have data on hand that will allow you to stay on track and strengthen your business. So, here’s four ways to know if your business is profitable.
1. Work out your net profit margin
Calculating your net profit will help you determine profitability. This is straightforward, so long as you have been maintaining accurate records. The equation is as follows:
Revenue - Expenses = Profit
If your answer is positive, then you’re turning a profit. If it’s negative, then you’re losing money.
‘Net profit’ is the amount of money you keep after paying taxes and interest on debt, as well as business expenses, so you must include those numbers in your calculation.
It’s important to remember that turnover doesn’t reflect your profitability. For example, a business that makes £100,000 per year and spends £30,000 on expenses has a net profit of £70,000. However, a business that makes £150,000 but spends £170,000 has actually lost £20,000, despite having a larger revenue.
Your net profit margin should be reviewed more than once per year, ideally monthly, so that you can monitor how your profit margins are changing and spot seasonal trends. This will prove enormously helpful in predicting future profit and creating a realistic business budget. It will also show you when your profit margin is decreasing so that you can take action before it’s too late.
2. Understand your gross profit margin
Gross profit margin is another important indicator of profitability, especially if you sell products rather than provide services. You calculate gross profit as follows:
Sales Revenue - Cost of Goods Sold = Gross Profit
Gross profit differs from net profit, though many confuse the two. Gross profit refers to the percentage of profit you keep after the cost of goods sold, whereas net profit includes other costs such as tax and interest paid on debt.
Again, it’s important to review this on a monthly basis and compare your gross and net profit. This can help you to identify areas of improvement or concern. If your gross profit margin remains healthy but your net profit is decreasing then product cost isn’t your problem and you need to look closely at your overheads, taxes and debts.
3. Keep an eye on your operating expenses
If your revenue is increasing but your profit margins are decreasing then you need to take a look at your expenses. It’s easy for expenses to outpace revenue as your business grows, so you must keep a close eye on these numbers to ensure that you remain profitable.
Some expenses, such as new equipment and employees, are unavoidable during a period of growth but be sure to review your costs regularly and look for areas where you may be able to save.
4. Work out your profit per client
Working out your profit per client will help you understand which clients generate more profit than others for your business. The answers may not always be obvious: the clients who pay the most in fees may have a poor revenue-to-expenses ratio.
Take the total project fees and subtract all project expenses to calculate the gross profit of a client project. Then, divide this time by the total number of hours worked on said project to calculate the hourly rate. This will provide you with actionable data to help you identify the most lucrative clients and projects going forward.
As a small business owner, regularly reviewing and analysing your numbers will provide you with valuable data that you can leverage to become or remain profitable. To grow your business, you must first get clear on your current reality. If you want to increase profitability, it’s time to start crunching those numbers.
ADM Accountancy are experts at number crunching! Take a look at our Management Accounts
services – all of which can be tailored to meet your specific business needs.